‘Fan Up’ for Food Check-Out Week
By Terry Gilbert
If you’re involved in social media, something you’ll want to be on
the lookout for and consider supporting in February is a new joint
Facebook fan page of the American Farm Bureau Federation and the
Soybean Checkoff. The page was created to promote Food Check-Out
Week (Feb. 21-27), which celebrates the abundance and safety of food
in the U.S. Again this year, the theme of the week is “Stretching
Your Food Dollar with Healthy, Nutritious Food” in recognition of
current economic conditions.
AFBF will donate $1 to the Galveston Ronald McDonald House in Texas
for every person who becomes a fan of the new Facebook page –
www.facebook.com/NationalFoodCheckoutWeek -- by the end
of February, up to $5,000. The money raised will go to a very
worthwhile cause, as the House sustained major structural damage due
to flooding during Hurricane Ike.
Ronald McDonald Houses (and Rooms inside some hospitals) provide a
“home away from home” for critically ill children undergoing medical
treatment and their parents. But beyond that, they are a safe haven
where parents of sick children can be with others who understand
their situation and are able to provide emotional support.
Margie Chavarria, executive director of the Galveston RMH, says
repairing the two elevators in the house that were damaged remains a
critical priority. With the elevators out of service, some families
had to be turned away, unless the parents were able to carry their
ill children in wheelchairs up and down three flights of stairs.
What’s more, the devastation to the small island of Galveston
resulted in one-third of the residents leaving their community for
good. Many of the local residents that remain lost their own homes
and businesses. Although their hearts are with the Ronald McDonald
House that has long served patients of pediatric acute care
hospitals in the area, they’re simply not in a position to donate
cash, food or much-need supplies.
That’s where the Food Check-Out Week “fan up” Facebook promotion
comes in. By going online and becoming fans of the page, everyone
can help the Galveston Ronald McDonald House along the road to being
a fully functioning asset to the community.
On the page, you’ll find more information about how the Galveston
RMH and others around the nation help seriously ill children
undergoing medical treatment and their families. Photos, articles,
videos and links to related Web sites about nutrition, smart grocery
shopping strategies and animal agriculture also are available.
In addition to the new “fan-up” Facebook effort, AFBF will promote
Food Check-Out Week through activities involving Farm Bureaus at
local and state levels across the U.S. On the national level, the
AFB Women’s Leadership Committee will staff sampling stations at
supermarkets and distribute educational information to shoppers. The
committee also will make cash and food donations to Ronald McDonald
Houses in Wichita, Kan., this year in addition to going to a local
school to teach children about nutrition and who produces the food
they eat.
The third week of February was selected for Food Check-Out Week as a
bridge to National Nutrition Month in March